Mercedes is the most popular team in the UK, but not in its 'home' market of Germany.6,249 Finns took part - nearly all, bar 399, voted for Kimi Raikkonen or Valtteri Bottas as their favourite driver.Respondents to the 2017 survey spent $8.8m on F1 merchandise in 2016.“It is certainly one of the biggest surveys we’ve ever done in sport and undoubtedly the largest ever undertaken for any form of motorsport.” Other “fast facts” from the 2017 survey include:
The wealth of data collected, provides a rich and invaluable source of information for the whole of Formula 1 to consider and analyse.
“Building on our work we started back in 2010 the response has once again been overwhelming. “Nielsen Sports is delighted to once again have worked with Motorsport Network in engaging with Formula 1 global fan base and providing them with a platform to have their views heard,” said Nigel Geach, Senior Vice President, Motorsport, Nielsen Sports. Ferrari’s support is almost double that of its nearest competitor, Mercedes. Hamilton was voted as the most popular driver in Formula 1 – beating Fernando Alonso and Kimi Raikkonen.įerrari has strengthened its position as the world’s favourite F1 team in the latest survey, with nearly one-third of the global fanbase ranking it at #1. The survey results show Lewis Hamilton’s popularity has doubled since 2015 he now commands a level of global fan support not seen since that enjoyed by the great Michael Schumacher. However, the declining availability of free-to-air television coverage is having an impact – fewer fans are watching the sport regularly compared to the 2015 survey.
Data from the 2017 survey indicates the average age of the Formula 1 fan is becoming younger and more diverse, with more female respondents than ever before.
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